Reingold Readies New Office in Del Ray
Communications and marketing firm leaving D.C. for Alexandria.
Reingold, a communications and marketing firm with about 75 employees, is moving to Del Ray.
The firm is currently renovating the office building located at the corner of Leslie and E. Monroe avenues behind the Giant grocery store.
Reingold Creative Director Joseph Ney told Del Ray Patch the firm plans to move into the building the last week of March, “give or take a week.”
The building previously housed the Print Services and Distribution Association.
Ney said Reingold, which was founded in 1985, has run out of space at its current office in The Palisades neighborhood of Washington, D.C., near the Georgetown Reservoir. The firm has won several “big and important” accounts over the last two years and has grown in size.
Ney said the firm was drawn to the new office by the property tax climate, walking distance from Braddock Road Metro station and available parking. Ney said parking has been a major problem at the firm’s District office.
“There’s also lots of neat things to do in Del Ray,” he said.
Reingold Chief Operating Officer Kevin Miller said the location of the new office is advantageous because it puts the firm in close proximity to many associations in Alexandria.
The firm currently has a contract with the U.S. Department of Veterans Affairs. It recently rebranded and has been publicizing the association’s veterans crisis line. The firm has produced a series of ads about the hotline that have been running in Metro buses and shelters across the region. It has also produced public service announcements for the campaign that run all over the country.
Reingold has also worked on a related campaign to reduce the stigma of mental health disorders, including post-traumatic stress disorder and campaigns concerning homelessness and the Nation's Report Card.
The office is undergoing a total tear down from the inside. It is being remodeled to fit the firm’s workflow with new conference rooms, video conferencing technology and a large HD projection screen. The renovation also includes some environmental upgrades, including new windows.
Ney and Miller said the firm plans on holding an open house once the new office opens.
McBrinn
2:21 pm on Tuesday, February 7, 2012
"available parking" is a term I bet they won't be using once that massive apartment building is built behind Gold Crust.
By my conservative estimate we can expect approximately 150 additional cars competing for the very limited street space. Factor in Saturdays with 5 Soccer games going (22 cars per game) and the odd baseball game (another couple dozen cars) and the stretch from De Witt to Main Line will be a nightmare.
BG Del Ray
11:30 pm on Tuesday, February 7, 2012
Hey McBrinn, I'm curious if you have any more information on the apartment building being built behind Gold Crust. I wrote City Council in opposition to it, with little hope that they would listen. So I'm curious to hear what's being built. All I heard back was that the complex would mean more metro riders and fewer cars on the road. That's a laugh. Anyhow, I live right behind this office building on E. Nelson, and I can assure you, we already have a full street of cars, which has unregulated parking. I hope the other homeowners are ready for no parking spaces for those of us who live here once this office building/the apartments/the soccer fields are finished, unless the city starts regulating parking as they should.
Although, I must say, I'm glad this is an office building still, rather than a restaurant or bar.
McBrinn
8:39 am on Wednesday, February 8, 2012
BG Del Ray-
I called the city after I noticed the public notice posted on Monroe. Rumor in the neighborhood was that it was going to be a large park. The city told me that a small portion directly behind Gold Crust will become a dog park and that the remaning space will be developed as 60 townhouses and apartment building with 177 residential units atop 3500 square feet of retail. The numbers are from memory so I my be off by a few but it's a massive influx of people and traffic. Factor that in with the soccer fields and baseball fields and YMCA and CVS and Giant.... you get the picture. Adding to this siutation is another large apartment building going up right at Main Line and Rt 1 just a hundred or so yards away.
Getting to the parkway in the morning will be miserable with the addition of 500+ people/ cars. The ciy can valim everyone will use Metro but it's hogwash. My drive from Del Ray to Falls Church is 25 minutes. By Metro it's one hour. Which would you choose?
As for parking, call the city. They will work with you to get the ball rolling on having your designated as street permit parking only. The process is simple and now that you have proof that a large number of people may be using your street as an office parking lot you'll likely be heard loud and clear.
BG Del Ray
9:49 am on Wednesday, February 8, 2012
Thanks McB. Those numbers on size and scope of the apartments/townhouses are similar to what I recall having heard. It's amazing how much development they can stuff into a little triangle of land. Talk about high density!
My hopes on this were that the development would at least stay to the Northeast side of the Route 1 bridge and, as you mentioned, the area behind the now empty Gold Crust would largely remain open space (yes, a fool's hope I realize). It is going to be a significant influx of cars/traffic and I'm not sure others on my street (and our little portion of Del Ray) realize what's coming. It's too bad. We moved to this tucked away little corner to avoid this kind of over-developed new (and ugly) townhouse/highrise sprawl similar to what exists over behind Rustico. And 8 years later, it lands right in our lap.
I couldn't agree more on the Metro issue. Even if 50% of the new residents Metro (an unrealistically high number, but just using it as an example to show how much hogwash the claim is, as you say), that still leaves a couple hundred new cars on the street. Once all this development is finished it's going to be very interesting to see just how slow traffic can move on the unwidened Route 1 in this corridor. Glad I own a bicycle.
Thanks for the tip on parking. I will definitely be contacting the city. It's unfortunate it has to happen, but I think that 2 hour zone parking is going to have to come to our little street.
Michele Lichtman
11:35 am on Friday, February 10, 2012
BG Del Ray - Are you on E. Nelson? I am. I'm fortunate that I have a spot behind my house, but on-street parking is going to be a nightmare. It's already tight on weeknights after about 7 pm, when everyone is home from work.
I've been on Nelson since 1995, and I have to say I'm a lot worried about what is happening outside our little corner. Let me know what happens with the zone parking.